Debit and credit cards: still the backbone
Debit and credit cards remain a trusted basis for payments in the UK. Almost every Brit has a Visa or Mastercard debit card, which are widely used for online purchases. Credit cards are also widespread, mainly thanks to the option of spreading purchases or combining them with savings programmes. As an online retailer, accepting these cards in the UK is therefore essential to avoid losing customers.
Digital wallets: convenience, speed and trust
Digital wallets are firmly established among British consumers. Apple Pay and Google Pay offer mobile users a fast and secure way to pay – ideal for those who want to pay with a single tap. PayPal is particularly valued for its buyer protection and the convenience of paying without sharing card details. These wallets are especially popular among mobile shoppers and are a valuable addition to your payment options.
Buy Now, Pay Later (BNPL): flexible payment is gaining ground
Buy Now, Pay Later services such as Klarna and Clearpay are now a staple in the UK. More and more consumers are choosing to pay for purchases in instalments – without immediately impacting their budget. In sectors such as fashion, lifestyle and beauty, Buy Now Pay Later is an effective way to increase conversion.
Open banking and bank transfers: direct, secure and cost-effective
In addition to cards and wallets, direct bank payments via open banking - also known as 'Pay by Bank' - are also on the rise. This allows customers to pay directly from their bank account without the need for a card network. Not only is this faster and more secure, but it is also attractive to businesses due to lower costs and less risk of fraud. Traditional bank transfers remain relevant for larger purchases or B2B transactions.
